Marketing and Conversation

    March 1, 2007

I’ve spoken before about how the Internet turns marketing into a conversation. Lots of people have. But it’s not a new idea. In fact, I was lucky enough to work with one of the people that figured it out first, although I frankly didn’t grasp the significance of what he was saying at the time.

Back in the mid-90s, I worked with Chris Locke, later one of the authors of the seminal book, The Cluetrain Manifesto. All Chris could talk about back then was how the Internet enabled communities to form around almost any subject