Marketers vs. Lawyers (Sears)
In addition, instead of the standard few words and a checkbox that the user clicks to sign his life away, I noticed that this signup for had even more aggressive language:
I am the authorized user of this computer and I have read, agree to, and have obtained the agreement of all computer users to the terms and conditions of the Privacy Statement and User License Agreement. [emphasis added]
OK, I was going to sign up, but I guess I need to review the terms and conditions with everyone else in the house or office or college campus who might use this PC. Right.
Does Sears want its customers to feel like they need their personal attorney to review the site before surfing it? Every site needs its policies and other legal stateements, but it’s time for the Sears marketers to stand up to the lawyers and restore some balance – at the moment, it looks like the lawyers are getting the last word on everything.