Marketers: The Top 5 Things You Can Still Do About Christmas

    November 18, 2003

1. Make Money by Offering Old Friends Something Special.

Invite your customer list to take advantage of an exclusive offer, made only to them. Package a collection of your items or combine your items with a premium incentive. Phone, mail or email your offer. Do it now.

2. Make Money by Heading off a Headache.

Many people are anxious about the holidays because they don’t know what to give. Let’s say you have a children’s specialty book store. People who come to your site want and need guidance on what to give. Publish Gift Suggestions or offer suggestions via online chat.

3. Make Money by Saving Time.

At a bricks and mortar store, I saw an attractive gift at a good price. What made me buy was they had already pre-wrapped dozens of them. Just grab and go. How can you save your customers time? Offer Free gift wrapping and gift cards. Offer to ship to multiple addresses. Be sure to trumpet these timesavers on your site.

4. Make Money by Guaranteeing Happiness.

One question going through shopper’s minds is “What if they don’t like it? Put their minds at ease with a Hassle-free Return policy.

5. Make Money Helping the Procrastinator.

Offer a guarantee of on-time delivery. “Order by December 23rd for Guaranteed Delivery December 25.” Or offer a free Email Gift Card for the Last Last-Minute Shoppers that notifies the recipient a gift is on the way.

Bonus Tip:

6. Make Money While Making a Difference.

Donate a portion of profits to charity or fundraising. It’s good for the world, your shoppers feel good and it’s good business. Everybody wins.

Resource: Raynay Valles, Marketer helps established online businesses become websites that sell. Visit or write for more information.

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Raynay Valles is a High-Sales Marketer who makes
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