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Marketers Learning Value of Social Networks

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[ Social Media]
Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…

Marketers Learning Value of Social Networks
Marketers Learning Value of Social Networks
Marketers Learning Value of Social Networks
  • More than 70% of Americans 15-34 are actively using social networks online, and the research showed social networking sites taking a strong foothold in the primetime hours.
  • 31% of online social networkers claim they spend more time on the Web in general after starting to use a social network.
  • Brands such as adidas and Electronic Arts attributed more than 70% of their marketing return on investment to the “Momentum Effect.”

That “Momentum Effect” is a cute term coined by the study to define “the impact of a brand within a social network beyond traditional advertising impressions to encompass the “pass along” power of consumer-to-consumer communication.” In other words, viral marketing, tipping point, word of mouth, etc.

Via Muhammad Saleem.

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