March Madness Search Trends According to Yahoo

Yahoo sent us some information on March Madness search trends, which seemed worth sharing, in the spirit of alll the current NCAA Tournament action.

According to the company, 34% of searches this week on Yahoo for “March Madness” come from females. The states searching for the term the most are: Ohio, Illinois, and California.

The top searched mascots, Yahoo says, are: Brutus (Ohio State Buckeyes), “The Mighty Bevo” (Texas Longhorns), the “Rowdy Reptile” (Florida Gators) , “Rock Chalk the Jayhawk” (Kansas), and Duke’s Blue Devil.

The top searched teams are: Ohio State, Duke, and BYU. Specific things people have wanted to know the most, according to Yahoo, are: Will Illinois make the NCAA Tournament? (They did), Who is playing in the NCAA Tournament?, Where is Duke University? (Answer: Durham, N.C.), and What is RPI in college basketball? (Answer: Rating Percentage Index).

Yahoo says it comes up with this data by sifting through billions of Yahoo searches.

On a related note, ESPN experienced a record number of March Madness bracket entries.