Quantcast

Majority Of Internet Users Worried About Online Privacy

Increases with age

Get the WebProNews Newsletter:


[ Technology]

The majority (80.1%) of Internet users are concerned about the privacy of their personal information such as age, gender, income and online activity, according to a new survey from Burst Media.

Concern about online privacy is common among all age segments, and increases with the respondent’s age from 67.3 percent among those 18-24 years to 85.7 percent of those 55 years and older.

BurstMedia Graph

Online privacy is a prevailing concern for web surfers," said Chuck Moran, VP of Marketing for Burst Media. "Advertisers must take concrete actions to mitigate consumers’ privacy concerns and at the same time continue to deliver their message as effectively as possible."

"In addition and as recently seen in the news flare up regarding Facebook’s privacy controversy, publishers need to be completely transparent about their privacy policies."

The survey also found that most Internet users believe Web sites are tracking their behavior online. More than half (62.5%) of respondents believe it is likely that a site they visit collects information on how they navigate and interact with it.

Most Internet users are not willing to give up their personal privacy for more relevant advertising. Based on the description "advertisements more relevant to interest," only 23.2 percent of respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

 

Majority Of Internet Users Worried About Online Privacy
Top Rated White Papers and Resources
  • http://www.luxorlasvegas.net luxorlasvegas

    thanks for the stats

  • http://www.privacylover.com Frank

    Any compulsory demand for personal details in order to use an internet service should be met by giving the company wrong information.

    I have been doing this for years and I will continue to do so.

    • http://example.com/ John Smith

      Yes, best idea. “I have been doing this for years and I will continue to do so.” – Me too…

      Sincerely, John Smith.

  • http://www.auto-ak-seeds.com jj

    i only give my personal info on a need to know basis thats the wat to proceed i think

    • http://www.pr-interactive.com florida web design

      smart move. too many people are willing to give it all away for the littlest things.

      Peter Roesler owner of a Florida Web Design Company

  • http://www.indiesurf.com Darren Tan

    Sometimes i would give correct details.. but most of the times, i’ll just come up with one. :-)

  • http://randomplaza.com/help.anonymous.php Anonymous

    The US government wants to put chips on all cars to track them by satelite to tax people’s mileage and also track where everyone goes. The overhead for this will probably cost more than they make in tax, but they’ll still be able to 1984 all the citizens this way.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom