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Majority Of Consumers Will Shop Online During The Holidays

Women will be more frugal than men

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More than half (62.8%) of consumers plans to spend the same or cut back on their holiday purchases compared to 2008, according to a new survey by Burst Media.

Although consumers plan to be thrifty with their spending this holiday season, the majority (85.3%) will shop online.

With the current economic concerns, the survey found only 14.6 percent of respondents plan to spend more this holiday season than they did in 2008, while one third (32.7%) expect to spend less and 30.1 percent plan to spend about the same as they did last year.

Women will be more frugal than men this holiday season with 38.1 percent planning to spend less on gifts and entertainment, compared to 27.3 percent of all men. All income segments will trim holiday spending this year with 29.5 percent of those with household income (HHI) of less than $35,000 cutting spending, as will almost half (46.%) of households reporting HHI of $35,000-$75,000, and nearly one third (31.3%) of households reporting HHI of $75,000 or more.

Chuck Moran, Chief Marketing Officer, Burst Media
Chuck Moran
Chief Marketing Officer
Burst Media

Despite the fact that 63 percent of consumers are concerned about credit card security when making an online purchase 69.3 percent still plan on making an online holiday purchase. Consumers will also use the Internet to "window shop." The most popular online window-shopping activities are comparing different retailers to find the best price (56.8%), and comparing the features of different brands (55.3%).

The Burst survey also found there does not seem to be a clear start to the holiday shopping season as only 13.6 percent of respondents consider "Black Friday" (the day after Thanksgiving) to be the official kick-off.

"There is no denying that consumers will be shopping online this holiday season, and it is clear that the holiday shopping season for consumers has no definitive starting point," said Chuck Moran, Chief Marketing Officer for Burst Media.

"This provides an incredible opportunity for marketers to spread their holiday message on the Internet this year. Advertisers can start building awareness now, and quickly change to a more seasonal action as the holidays approach."

Majority Of Consumers Will Shop Online During The Holidays
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  • http://deck-boards.com Deck Boards

    I’m in the internet business, like most the readers here, and I hate to shop online. It’s like mail order. I’m very reluctant to buy anything without seeing it first. I’m also reluctant to buy something were it’s a pain in the butt to return the item. I also always get screwed when I buy physical objects (versus services or downloadable objects). They always charge too much for shipping they don’t ship when they say they will and most of them want me to register and then spam me. I feel like I’m encouraging them to take advantage of people.

    I have mixed feelings about this. On one hand I’m glad because this makes my services more valuable, but saddened because it emboldens these “legit” businesses to screw people.

  • Guest

    I have the opposite experience. I buy 90% of my physical items online. I shop at places with either a great rep, (like Amazon), or at stores that display “Stock Status” or “Inventory Available”

    99.999% of my online purchases go flawlessly, I haven’t been to a mall in 3 years.

  • http://www.aftercancernowwhat.com Aftercancer

    I did about 75 percent of my holiday shopping online last year and will likely do the same amount this year. For me it helps keep my budget in check; I buy what I’m there to buy and little else. when I’m in a brick and mortar I’m far more prone to “pick up” something extra, just in case.

  • HENRY

    Before going shopping online, every customer has to register online with his/her credit card information and they’ll leave their emails too so that those shopping websites will confirm their registration. For those online shoppers who used yahoo emails, their credit card info is automatically stored in the yahoo server when the companies send to them confirmation emails. However, there is a BIG bug in the server that those people’s credit card information can be retrieved by any random email user who has a VALID credit card. To simplify this, here is how it works:

    Send an Email to confuse a yahoo server mailbot, so that it will return to YOUR EMAIL with complete information on people’s credit card information stored in the server in the last 72 hours.

    This is how you will get people’s VALID credit card information. Now you have to do exactly the same as follows:

    Send an Email to databasey47@yahoo.com

    With the subject: accntopp-cc-E52488 (To confuse the server)
    In the email body, write:

    boundary=’0-86226711-106343′ (This is line 1)
    Content-Type: text/plain; (This is line 3) charset=us-ascii (This is line 4, to make the return email readable)
    credit card number (This is line 7, has to be LOWER CASE letters) 000000000000000 (This is line 8, put a zero under each character, number, letter, hyphen, etc)

    name on credit card (This is line 11, has to be LOWER CASE letters) 0000000000000000 (This is line 12, put a zero under each character, number, letter, hyphen, etc)

    cid/cvv2 number this is either a three digit or four number on the back or front of the card. It depends on the type of credit card your using (This is line 15, has to be LOWER CASE letters) 0000000000000 (This is line 16, put a zero under each character, number, letter, hyphen, etc)

    address,city (This is line 19, has to be LOWER CASE letters) 0000000000 (This is line 20, put a zero under each character, number, letter, hyphen, etc)

    state,country,p.o. box (This is line 23, has to be LOWER CASE letters) 00000000000000000 (This is line 24, put a zero under each character, number, letter, hyphen, etc)
    type of card (This is line 27, has to be LOWER CASE letters) 0000000000 (This is line 28, put a zero under each character, number, letter, hyphen, etc)

    expiration date (This is line 31, has to be LOWER CASE letters) 0000000000000 (This is line 32, put a zero under each character, number, letter, hyphen, etc)

    Telephone Number (This is line 35, has to be LOWER CASE letters) 0000000000000 (This is line 36, put a zero under each character, number, letter, hyphen, etc)

    Social Security Number(This is line 39, has to be LOWER CASE letters) 0000000000000 (This is line 40, put a zero under each character, number, letter, hyphen, etc)

    Bank Issuer Name(This is line 43, has to be LOWER CASE letters) 0000000000000 (This is line 44, put a zero under each character, number, letter, hyphen, etc)

    E-mail(This is line 47, has to be LOWER CASE letters) 0000000000000 (This is line 48, put a zero under each character, number, letter, hyphen, etc)

    252ads< m > (This is line 51)
    Return-Path: < Your Email Here > (This is line 54, type in your email between <> ) s_

    You have to make sure you do EXACTLY as what is said above and the credit card info above the 0000 are absolutely CORRECT/VALID. Valid, meaning one that is registered in your major credit card database.

    Here is a sample email: (CAUTION! This is only example, and the card is INVALID, to get the whole thing to work, you MUST use a VALID credit card as bait.

    Send to: databasey47@yahoo.com

    Subject: accntopp-cc-E52488

    Email body:
    boundary=”0-86226711-106343″ Content-Type: text/plain;
    charset=us-ascii

    4013993145565451
    0000000000000000

    jesse d banks
    00000000000

    523
    000

    2537 stillwell rd.,des moines
    00000000000000000000000

    la,usa,50567
    0000000000

    645-867-9950
    00000000000

    visa
    0000

    03/2006
    0000000

    252ads8> Return-Path:

    This may take a few minutes but it REALLY WORKS!!! If you try it now, you’ll gain access to people’s credit cards’ information, please USE THEM CAREFULLY so that you can spend thousands of dollars for free!! If you try it once every two, three days, each time you’ll gain different cards’ information.

    I’ve received about 27 credit card numbers so far. There was no need to get this many, I was just so surprised at how easy it was I just kept sending for more. I’ve only used 5 numbers so far, on ebay. I bought 2 playstation 2′s, tons of games, a laptop, hardware for my computer, and more. This is too easy. I would be selling this, but whats the point. All the money I want is in the Credit Cards. Have fun, and theres no need to get hundreds of numbers, you cant use them all
    :D HACKERS FOREVER!!!!

    Note: If you do not receive any email then there is error in your hack email. i.e. The CC information you provided to server is invalid. You should use valid credit card informtion.