Mad Men Returns with Ads By Google

    July 24, 2010
    Chris Crum

Popular TV show Mad Men returns to AMC tomorrow night, and Google is taking the opportunity to get advertisers interested in targeting viewers through Google TV Ads.

"With season four debuting on Sunday, July 25th, Mad Men fans are buzzing with excitement," says Neha Mandal, Product Marketing Manager for Google TV Ads. "For advertisers, this is a great opportunity to reach an upscale and educated audience. Target Mad Men across DISH Network’s 14M homes and align your message with this high caliber show by creating a Google TV Ads campaign today."

AMC also has a new series called Rubicon, which starts August 1st (a preview was shown after Breaking Bad’s season finale). "The show promises to ‘tap into our collective paranoia’ by chronicling an intelligence analyst who cracks codes for a living," says Mandal. "This show is a great chance to target adults 21+ who are interested in sci-fi and thrillers."

Of course Google TV ads aren’t limited to AMC shows, but the channel is developing a reputation for high quality original programming, and Google clearly sees the upcoming premeires as a good chance to push them.

Google also mentions Real Housewives of DC and the Rachel Zoe Proejct on Bravo, as well as the US Open as potential ad targeting opportunities.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.