Mac Mini Offer Takes Less Than 12 Hours to Expire
Apple posted an offer on its website for customers to try its Mac Mini for a free thirty-day trial period, but in less than 12 hours discontinued the offer.
“We’re so confident you’ll love your new Mac mini, we’ll let you test drive it for 30 days with no risk,” Apple said on its website before taking the offer down.
Customers would’ve had to pay up front for this free trial period, but would have gotten their money back at the end of the trial if they didn’t want the machine.
Apple has not commented on why the offer was removed so quickly, but many are speculating that the company just received too large of a response to keep up with. Tom Espiner of ZDNet quotes one Apple fan as saying:
“This couldn’t have been a promo which was initiated lightly. It had to have been approved by Steve himself. But was it too successful? Did more people try it than imagined? After all, any machines returned would have to be resold refurbished through [other] channels.”
That is a very good point. How big of a loss would Apple take if too many people took them up on their 30-day trial and then returned the machines?