Lancôme lands a new beauty ambassador in the form of Oscar winning actress Lupita Nyong’o.
Since award season, Nyong’o has become a fashion icon for young women and girls by constantly picking bold fashion choices, including her blue Academy Awards’ dress. Therefore, her partnership with Lancôme seems like a fitting, and smart, next stage for her career.
On Women’s Wear Daily’s site, Nyong’o shared the reason behind teaming up with the beauty brand, “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”
Currently, Lancôme has not announced which of their products Nyong’o will endorse, but her campaign sets to launch in September.
The Kenyan-Mexican actress also shared with WWD what beauty means to her.
“I had to give a speech about beauty right before the Oscars and for me, beauty is a compassion for yourself and those around you. And I think that in focusing on that, the light inside illuminates the beauty outside. The idea that Lancôme now has a few actor ambassadors is significant because actors are not just faces, they are spirits that people enjoy and relate to more than in an aesthetic way. We have the privilege of standing for something other than just looks.”
Additionally, Nyong’o talked about Alek Wek, her personal inspiration. “When she came on the scene, I felt more seen. Having me on a huge campaign like this will hopefully do that for other girls or people who feel unseen or underseen.”
— Lancôme USA (@LancomeUSA) April 4, 2014
Along with this announcement, Lancôme released an exclusive picture of Nyong’o’s upcoming campaign; she countered their post by publishing a mini-promotional video on her Instagram.
Image via Lancome, Twitter