L’Oreal Loses Belgian Case Against eBay

"Extremely surprised" cosmetics company to appeal

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Belgium belongs on everybody’s "good" list thanks to its contributions to the development of waffles and beer.  Now, eBay execs are further indebted to the country due to a ruling on a suit filed by L’Oreal.

L’Oreal, like many companies, blames eBay for not doing enough to prevent the spread of counterfeit merchandise.  eBay isn’t proactive, and instead tends to remove problem auctions one by one as it’s notified about them.

Yet, as reported by the AFP, a Belgian court found this practice acceptable and dismissed L’Oreal’s complaints.  An eBay spokesperson "added that the cosmetics firm had also been told to pay 15,000 euros (22,400 dollars) in court costs," making its victory even more complete.

Before anyone at eBay goes mentally allotting $22,400 to servings of batter, powdered sugar, and syrup, though, there’s one more thing to consider: L’Oreal intends to appeal the decision.  So it could be quite a while yet before eBay enjoys anything resembling legal safety.

eBay’s stuck in an almost identical situation with Tiffany & Co. in the U.S.

L’Oreal Loses Belgian Case Against eBay
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  • http://www.encyclopedia.com online dictionary

    great article

  • http://insuranceagainsthell.com/ Koen

    You forgot to mention chocolats.


    I think it’s only logical. How could one prevent a user from uploading a legit description and picture yet shipping a fake one?

  • http://insuranceagainsthell.com/ Koen

    I meant ‘fake product’ of course.

  • http://www.thisisdarlington.com Darlington

    Quote "I think it’s only logical. How could one prevent a user from uploading a legit description and picture yet shipping a fake one?"

    That’s actually a really good point and one I don’t know the solution to. Ebay can’t do much to stop people being ripped off or prevent scammers from signing up so the chances of them doing anything about that are very slim!

    In the long run, hopefully, people will stay clear from ebay because they’ll see it for what it is – a place where you go to buy dodgy fake goods, or to get your money scammed off you.


  • CDC

    I am in complete agreement with the Belgian courts. How can an online auction, not just e-Bay, confirm the validity of a seller’s product. As a seller on e-Bay for almost three years, I take exception to Darlington’s comments. While there are many dishonest sellers on e-Bay, the majority of sellers are honest people. The same came be said of buyers. A scammer is a scammer, no matter what side of the fence you are on. Fraud is a fact of life. E-Bay has implemented a number of security measures to try to cut down on its existence.

    Are we ever going to see a truly safe e-Bay or other online system? The answer is "no". Not unless we see a central warehousing location for all seller’s product where it is inspected and validated prior to shipment.

    But then…that’s the way it is.

  • http://up.maas1.com ?????

    great article

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