LookSmart Enhances Listings

    March 21, 2003

LookSmart, a business that harnesses the power of search to generate cost-effective sales leads, announced yesterday a series of enhancements for its Small Business Listings service. The new features, which include upgraded tracking, expanded reporting, more flexible listing management and reduced fees, will make it easier for small business customers to manage and optimize their paid search listing campaigns on the LookSmart Network.

Some of those enhancements include enhanced campaign tracking and reporting to provide easier, more effective campaign tracking, customers may now assign their own tracking codes to LookSmart listings.

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