Looks Like Amazon Gets The Last Laugh With Prime Day

Chris CrumeCommerce

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Chances are you heard little but negative reactions and jokes when it comes to Amazon's Prime Day sale, but the company announced on Thursday that it broke global records with sales exceeding Black Friday. Apparently more than a few people got something out of it. Amazon certainly did.

The company says it sold more units than it did on Black Friday of 2014, which was the biggest Black Friday ever. Worldwide order growth increased 266% compared to the same day last year and 18% compared to Black Friday 2014.

Despite lackluster reviews all over the Internet including popular hashtags like #PrimeFail and #PrimeDay Fail, it appears to have been a win for the online retail giant. The real goal was clearly to get more Prime members (as that is the goal of nearly everything Amazon does), and according to the company, it saw more new members try Prime worldwide than any other day in its history.

"Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success,” said Greg Greeley, Vice President of Amazon Prime. “Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members. Going into this, we weren't sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we'll definitely be doing this again.”

Sellers on Amazon that use Fulfillment by Amazon also saw record-breaking sales with 300% growth, Amazon says. Customers also ordered hundreds of thousands of Amazon devices, which makes Prime Day the largest device sales day in the company's history as well.

Not exactly a fail apparently.

We'll close with some stats from the announcement:

- Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever
- Fire tablet sales on Amazon exceeded sales on Black Friday last year
- Members ordered thousands of e-readers and thousands of Echos in just 15 minutes
- 56,000 Lord of the Rings: The Motion Picture Trilogy sets
- 47,000 Televisions sold, which was 1300% year-over-year growth
- 51,000 Bose Headphones, compared to 8 the previous Wednesday
- 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday
- 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday
- 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday
- 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to 121 the previous Wednesday
- 10,000 Meguiar's X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday

Top sellers by country (excluding Amazon devices):

- US: Lord of the Rings: The Motion Picture Trilogy
- UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
- Spain: SSD Drive
- Japan: Green Smoothie mix
- Italy: Logitech Keyboard
- Germany: Croc Sandals
- France: Monopoly Boardgame
- Canada: Huggies Diapers
- Austria: Croc Sandals

Image via Wikimedia Commons

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.