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Looking at a Search Engine Marketer’s Life

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Ever buy an ad on Google/Yahoo/or Microsoft’s search engine? Here I talk with a guy who buys MILLIONS of keywords for his clients. Get some insight into how advertisers look at search engines by listening to Jeff Figueiredo, senior strategist at PointIt, a search engine marketing agency based in Seattle.

Trend he is seeing?

“There’s more dollars in play and Google is getting more of those dollars.” Hear why and why Yahoo and Microsoft are struggling in the search advertising marketplace and his take on the acquisitions that Microsoft and Google have made in the advertising marketplace.

Oh, and he doesn’t have good things to say about Google ads on blogs and other content sites. He advises his clients not to advertise on content sites, only on Google’s search engine.

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