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Look, Another New Blog

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By the time you finish reading this sentence, three new blogs will have been created, according to Technorati. Make that four.

One new blog every second. No wonder Yahoo wants to extend its Content Match program to small and medium sized publishers. Dave Sifry at Technorati touched on the creation of new blogs, citing some interesting statistics on what they are tracking:

•  80,000 new blogs created each day
•  55 percent of new bloggers still posting
•  13 percent of blogs get updated at least each week

Technorati has removed the effects of spam blogs, created solely to generate placeholders for ads, from those numbers already. That’s a lot of people journaling their thoughts on politics, sex, and videogames online.

People who would like to blog have no end of resources available to them. Big names like MSN and AOL, and dedicated services like Blogger and Live Journal, all provide a quick way to get a decent looking blog in place.

Mr. Sifry also notes an upward trend in the volume of posts being made. Although there have been spikes in activity followed by slower periods, the trend does seem to be increasing overall. Events like Deep Throat being revealed or Sandra Day O’Connor’s retirement have driven higher posting levels.

So what’s the appeal? Has the combination of work and technology so isolated people from everyone else that blog postings, some of which can be extremely frank and personal, are the only way for people to connect with their fellow human beings? Are people so involved with their own issues that no one has the time or inclination to listen to somebody else complain? Do people perceive the Internet as being a safe buffer, since responses to blogs are less direct than face-to-face conversations or phone calls, or even email?

Blogs to me bear some similarity to Usenet, but instead of going to Usenet to find a topic and comment on someone’s opinion there, one goes to that person’s blog (after finding it on Technorati first) instead. Instead of being exposed to hordes of MAKE MONEY FA$T ads on a Usenet thread, one gets to see a post and responses surrounded by AdSense ad blocks and Amazon “Honor System” boxes.

Plus a change, plus c’est la mme chose.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Look, Another New Blog
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