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Long Haul To The Top of Google

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Alright, you’ve got your bright idea and your website and you’re ready to roll. Now all you need is a first page Google ranking. Easy enough, right? Well, maybe if you’re selling fish sweaters, otherwise, there’s a lot of people with quite the head start.

Long Haul To The Top of Google
Long Haul To The Top of Google

Editor’s Note: There are enough basic SEO Tips to fill a book, and they have filled books, so they can’t all be listed here. Any essentials you’d like to add to the list? Let us know in the comment section.

Eric Dytzel of TruckerHub.comQuite likely, you’ve found yourself in the same predicament as Eric Dytzel of Madisonville, Kentucky, who operates the website TruckerHub.com. Eric’s basic dilemma: pay $12,000 to an SEO firm or research and do it himself.

» Watch the video with John Chow, Eric Dytzel, and Aaron Wall «

And well, he decided to give it a go himself. As he boasts on his blog, he took his site from rank 600 to rank 14 in about 100 days for the term "trucker jobs," his prime target keyword phrase. Not first page, but not far from it, and not bad for his money.

Aaron Wall of SEObook.com Dytzel credits a few well-known SEO bloggers as resources – names you’ll probably recognize if you’ve followed the industry, like John Chow, Andy Hagans, Aaron Wall, and Chris Garrett – and he lists the ten most valuable DIY lessons for novices at that post.

WebProNews got in touch with Wall and with Chow, as you can see from our video, to get some more practical SEO tips. Wall reminds that if you decide to hire an SEO that you do indeed get what you pay for in today’s competitive market, and says that "cheap SEOs either don’t know what they’re doing or don’t know what they’re worth." So hire cautiously.

John Chow of JohnChow.comAt the end of the day, though, you’re creating a site with three masters: the end-user; the business; and the search engine. I’ll leave it up to you which order those should be in, but it might be best to leave the end-user first.

So what type of magic did Dytzel perform to get his site to rise so fast? No magic, just fundamental SEO that involved content, design, links, and good old fashioned marketing.

And so, here’s a quick review of some of those fundamentals:

Content

Stay on topic. This isn’t your home library where you can just bounce from subject to subject. Make sure your site is targeted and stays that way. Have a site about shoes and another about dinosaurs, but unless you’re carving a niche for dinosaur shoes, leave them separate.

Your site needs a blog. Especially if the site content doesn’t change often. (Search spiders like fresh text.) Three times a week minimum, the more the better, mostly about dinosaur shoes or related topics. Watch the video.

Product reviews. Intelligent shoppers like to know all they can about a product before they buy it. They research and research and then they find your site where you’ve provided an extensive review and have extensive reviews of other things. You get bookmarked and/or linked to. (Be creative – doesn’t have to be a product.)

Press Releases. This goes in two places, in Content and Good Old Fashioned Marketing. Whatever you’re company’s doing that’s positive, write up a press release to publish on the site as fresh content, then submit it to a press release distribution service. There is an art to press releases, which should also be optimized, but that’s another topic.

Industry news. You could have a section on your site devoted to your industry’s news, or provide a news feed there instead. It’s another way to keep your site freshly updated with relevant content.

Eleven DIY SEO Tips
1. Regularly updated, useful
    content

2. Submit your site to reputable
    directories

3. Get people to link to you

4. Stay on topic

5. Send out press releases

6. Test, wait, measure

7. Add ALT tags to images

8. Create link bait

9. Pay careful attention to
    keyword density

10. Think quality links, not
     quantity

11. Create title tags with your
     search terms

Feed the Spiders

Keywords. Spiders look for keywords and keyword phrases, so make sure the language contains a decent density of the words and phrases you want to be found for. But also remember that people vary their words at times (so find a thesaurus) and often misspell words. Your blog’s a good opportunity to misspell a word from time to time (not too terribly, or you’ll look unprofessional) – you know, just leave the "h" out of tecnology, or sneak one or two into the keyword tags where nobody but spiders see them anyway (but don’t overstuff the tags or you’ll be flagged for spamming).

Links. A burst of low-authority, low quality links will get you flagged and dropped by the search engines. When building links, make sure they are from quality sites that are relevant to your topic.

Submit to directories. Directories have suddenly become a controversial topic in light of Google’s recent assault on paid directories that pass PageRank. Submitting your site to a directory is one of the first steps in SEO, and as a general overarching rule, keep your site in good neighborhoods. Google’s not going to hit Yahoo, notes Wall, and Chow recommends DMOZ.

Good Old Fashioned Marketing

Nothing beats getting the word out via email, on the street, snail mail, and these days, of course, online communities. If applying brick-and-mortar world ideas online, then you should arrive at the creation of link bait – something so compelling people won’t be able to help but link to you.

Rand Fishkin at SEOMoz supplies a nice sample list of things that can work as link bait in his Beginner’s Guide to Search Engine Optimization. They include things like offering free tools, Web 2.0 applications, top 10 lists, industry-related humor, event reviews, interviews, surveys, data, contests and giveaways, and, of course, expert advice.

» Watch the video with John Chow, Eric Dytzel, and Aaron Wall

Long Haul To The Top of Google
Top Rated White Papers and Resources
  • http://www.feoamante.com Feo Amante

    I’m at the top of all the three major search engines and I did it with relative ease. There are a huge number of sites with far deeper pockets than mine, but I can only say that the one thing I do that they don’t is, I thoroughly read what the search engines say about themselves. Google and Yahoo offer very explicit advice for getting the best results from their search engines. All you have to do is pay attention to what they say and implement it.

    That’s why, when you look for a hugely popular topic like
    Horror Thriller
    My website is #1.

    When you are looking for informaton on
    Lord of the Rings sequels
    feoamante.com is #1.

    When you are looking for information on popular actress
    Naomi Harris
    (28 DAYS LATER, PIRATES OF THE CARIBBEAN)
    Again, my website is right at the top.

    When scientifically curious people look for
    Science Moments

    and socially curious people look for
    Racial Cliches

    They find my website.

    I don’t have any investors backing me like some Horror Thriller websites and I don’t pay for advertising.

    There is nothing magic or expensive about getting to the front page of a search engine or even to the top, but there is a lot of studying involved.

    As always, knowledge is power.

    • http://www.wellwrittenwords.com Patricia Skinner

      The most important SEO strategy is to pick a good page title to go between your title tags. It should contain your major keyword. Next, get some quality optimized content for your pages. There’s lots more but these are the two most important aspects of SEO after design. Pick a simple CSS-based design and don’t use Flash if you can help it. Do this and you’ll have a head start.

  • http://www.georgianjewelry.com Lisa M. Stockhammer

    After years of effort (mostly via web dev folks) I have achieved Page One Google ranking (placement 6-7) for one of my major search terms, antique jewelry. The site has been there for months now. I have a good idea of how many times this is searched for each day just in the US an (not including the huge markets of Canada, Australia, Britain and the world – even in English. Well over 2500 a day. In the few countries overseas I advertise in, impressions are over 7500 a day, so actual searches must be well over 10,000 worldwide if not much more.

    P.S. I am also a Google advertiser and have been for several years.

    So, with all my money, time and effort, I acheive it and get around 25 hits a day. Twenty five! Only. For world wide – not just US. I knew there were heavy percentages of actual clicks lopped off for the other 9 sites on the page, not to mention all the adverts. But that seems impossible. Talking to Google Adwords in like talking to a brick wall. (I happen to have been lucky enough to actually have a phone number for them).

    I think something is amiss. Can Google be playing with the numbers to continue to get me to advertise? Do you have other readers with similar experiences? What can I do? I spent over an hour on the phone with Google for them to try to refer me to someone outside of Advert Dept. only to get – “your stats are correct” answer later via email – no referral to someone else.

    For someone who had put a great deal of eggs in the Google Page One basket, actual results may be quite surprising once achieved.

    Thank you. Lisa Stockhammer, Owner, The Three Graces

  • http://www.covenantglobal.com Robert Holland

    If you do nothing else, you must do these 3 things. And if you do, you’ll be able to take out 95% of your competition easily! 1) Enhance meta to reflect critical keyword phrases, 2) Ensure content is plentiful and consistent with your targeted keyword phrases, and 3) Become active in the social web community, and establish inbound links with anchor text reflecting targeted keyword phrases.</p> <p>Thank you,</p> <p>Robert D. Holland<br /> 706-202-5991<br /> SEO Consultant

  • http://www.whynotad.com jenny

    There is a cool new Web 2.0 Portal www.whynotad.com that allows users to make (free) ads, the smart programming gives search engine spiders the feeds they need to place your ad information at a higher rank in search results.

    Don’t believe it then google “samsung versace” and see whynotad at rank number 3.

    You can place as many ads as you like, news releases, product launch, website directory, etc.

  • http://www.helpmywebsite.org Ken

    I have not submitted this to the search engines as of yet – because this domain name was submitted about a year ago, So I was waiting for the page rank to go away. Now that it’s just about all gone, I will release this new site on Friday Septebmer 14th. Bet this will grab high traffic.

    Thanks for all your news letters, I love them.

  • http://affiliatecashnet.com Jan

    Hi

    This element is always forgotten and thus fooling everybody.
    I got to #1 on Google for a search term on the set of pages of 1 bln pages…and guess what?

    There were no clicks or sales coming from that…
    And nobody knows statistics how many searches per month to particular pages…

    Try to tell more about this variant.

    Jan

  • http://www.rawfunkgames.net.au/ Dave M

    My induction to web development came in the era of the 28K modem. Back then you could submit your site to a SE and watch its ranking performance over the course of that day, tweak it again, upload it and watch it kick butt!

    Granted the WWW has changed dramatically in the last 11 years. However, the basics of SEO still remain.

    Being a member at a number of webmaster forums & owning both a web development & SEO company I’m asked to review people’s web sites.

    The most alarming issues are those of basic site structure. For instance two title tags, BIG chunks of JavaScript in the header that should be placed in an external file, not mention 30+ lines of CSS that should also be in an external file. This list goes on…

    Having a site that’s bot friendly and easy to crawl should be people’s #1 priority.

    Make use of H tags, alts, learn CSS and try to do away with tables. If you must use tables make them work for you not against your SEO efforts.

    If you rely on a WYSIWYG editor use one that doesn’t add extra code. Better still take some time out and learn the basics of good web design structure.

    Put it this way. A poorly constructed site is like taking 2 spark plugs out of your car and wondering why is coughs, splutters & back fires.

    Having your finger on the pulse in regards to your web site code structure is no different, it will ultimately help you with your SEO SERPS.

  • http://www.futureofcommerce.com Chris Curtis

    Great article! I do not claim to be an expert at SEO but I have found some techniques that do work. When most people select a domain name for their business they are looking for that short, catchy .com that sounds good and is applicable to whatever it is that they are selling.

    If you are looking to go to the top of Google for a specific keyword phrase it is as easy as buying the domain name itself as well as making the title of your site the same as the keyword phrase that is reflective of your business.

    Long domain names are not a bad thing when it comes to getting free search engine traffic. An example is, if you have written a book about how to build an entertainment center, buy the domain name howtobuildanentertainmentcenter.com. This domain name is definitely a long .com but if you title your site accordingly you will be number one for this keyword phrase.

    People are learning to be more specific with their search engine inquiries. In my experience, this is a benefit for those who want to dominate a keyword phrase that may be lengthy but at the same time lucrative.

    This is the easiest and most effective SEO strategy that I have come accross that actually works. Sure it is elementary, but think of all of the keyword phrase domain names that are still available and as people learn to be more specific with their search engine queries, over the years the long keyword phrase domain names will pay off.

  • http://www.fastandfreeinsurancequotes.com/ Fast and Free Insurance Quotes

    Nice article about seo. I’m trying to learn all I can. Thanks!

  • http://www.fastandfreeinsurancequotes.com/ Jim Westin

    Thanks for the great seo tips! Jim

  • http://www.24hourtrading.co.uk/blog Rob Scott

    I’m not sure I’d agree that staying on the same topic at all times is necessarily the best practice, furthermore, it may do more harm than good.

    Google in particular are working hard to punish keyword flooding, and writing everything with a limited range of keywords in mind is a sure fire way to fall foul of this.

    Leaving that to one side for now, though, it is also true that veering “off topic” from time-to-time may well enhance your website in more than one of the following ways:

    1. It encourages new readers who may not be particularly interested in (or not searching for) your primary messages;

    2. Those people might link in to your “off topic” pages creating a higher search ranking for that page, and your site as a whole;

    3. Increasing the number of topics which your content covers offers your business opportunities to diversify at a later stage.

    Hammering away at “trucker jobs” for 100 days may work initially, but I’d be surprised if it brings in a huge amount of traffic – you really need a broader spectrum of keywords.

    Rule number 1 in my opinion is this:

    when producing any keyword heavy content, use your key phrase in the URL, the title, a h1 tag and a couple of times throughout the body of your text.

    As long as what you are writing is genuinely interesting and unique, the links and hits will develop more naturally, as you become recognised as a leader in this field.

    Most other tactics are verging on spammy, and may well be recognised as such. As always, content is king.

  • Asitabh

    Hi,

    Thanks for your newsletter, comments and advices. I would like to add that Among the basics of SEO tips ‘Common Sense’ which is not very common and persistence to adapt from the environment and thus continuous improvement are the most vital ingredients. Please guide and suggest. Carry on the good work.

    Best Wishes,

    Asitabh Paul

  • http://keshavabharadwaj.googlepages.com keshava Bharadwaj

    Nice article.. Very good for one to have an initial understanding of increasing their site’s PR

    -keshava bharadwaj(kb)
    http://keshavabharadwaj.googlepages.com

  • http://www.fatmanunleashed.com Israel

    I am glad i found this site. the information on here is invaluable.

  • http://www.samrathacks.com Network Tutorials

    The article are really very very good..

  • http://www.answerblip.com/articles/entertainment/music music facts and questions

    Another great article.  The climb is a hard one, but once your there its very rewarding.