LivingSocial Launches Takeout & DeliveryBy: Mike Fossum - March 29, 2012
LivingSocial has just announced the launch of Takeout & Delivery, an online restaurant platform which allows users to order food from thousands of local diners for pickup or delivery. LivingSocial has used its Instant service as a testing ground for Takeout & Delivery, and will be transitioning to and expanding upon all of its markets nationwide.
Greg Mazanec, GM of LivingSocial Takeout & Delivery explains,
“We’ve been able to expand our reach and gain new customers by offering Takeout & Delivery through LivingSocial. Consumer adoption of new technologies works best when it simplifies something they were already doing. Consumers aren’t pulling their phones out to search for the nearest real-time discount on a car inspection or framing service. They are, however, looking for a faster and better way to order food from their favorite local restaurants. By pivoting our Instant business to focus on Takeout & Delivery, we’re helping our restaurant merchants better connect with new and existing customers, while also saving our members time and money.”
Takeout & Delivery users can order carryout or delivery online, bypassing phones and long lines, or searching for cash. First-time Takeout & Delivery users can order for just a dollar with a $1 for $10 introductory offer available at LivingSocial.com.
Takeout & Delivery offers restaurants an opportunity to advertise their menus and draw new customers – LivingSocial now offers a full suite of marketing services for restaurants, from online ordering with Takeout & Delivery to high-end dining with Gourmet, along with its traditional daily deals.
Jesse Mencow, Manager of California Tortilla in Washington, D.C. states, “It just made sense to partner with LivingSocial on their new ordering product – We’ve been able to expand our reach and gain new customers by offering Takeout & Delivery through LivingSocial.”
In addition to D.C., 25 new markets can now utilize Takeout & Delivery from LivingSocial.