Liveblogging LOHAS – Megatrends
Patricia Aburdene is the author of Megatrends 2010: The Rise of Conscious Capitalism.
According to Aburdene, “conscious capitalism” the predominant trend to watch in the coming years. (In contrast to what she calls “unconscious capitalism” as defined as Friedman’s statement “the social responsibility of business is to increase profits.”)
Three ways to run a company to meet these trends correctly:
- Values –work harder to link the values you stand for with your product
- Standards — Eductate the customer to differentiate between diluted standards, and the higher standards that you embrace.
- Authenticity — Walk the talk. The customer needs to know that the way that the business is run is aligned with the same values that show up in the marketing of the product.
Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.