Liveblogging LOHAS – Marketing

Am livelogging the LOHAS conference in Santa Monica over the next couple of days. (I’ll be doing the full writeups over at the Blue Marble blog.) First session was “LOHAS Marketing.”

Host:

Mark Spellum, Editor in Chief, Plenty Magazine

Panelists:

Susan West Kurz, CEO, Dr. Hauschka Skin Care
Rick Ridgeway, VP Communications and Environmental Initiatives, Patagonia
Laura Coblentz – VP Marketing, Wild Oats
Peter David Pedersen – CEO, E-Squared

That said, the two lines that popped out, from Susan Kurz, “Authenticity is the ultimate luxury” and the one from Rick Ridgeway, “when given a personality test, companies are social deviants and pathological liars” require some further thought.

More after the jump.

Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.