LinkedIn’s New Company Pages Officially Launch
Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages to its mobile apps.
Today, LinkedIn is rolling out those new company pages to everyone. In a post to the LinkedIn Blog, LinkedIn stated that any of the more that 2 million companies with LinkedIn Company Pages can now use the new format. The redesign is focused on allowing companies to highlight their products and brands in a visually appealing way.
In addition to the newly designed pages, LinkedIn today introduced it Featured Update functionality, which allows companies to promote their posts and keep them at the top of their Company Updates stream – for free. This type of post promotion, which will ensure posts are seen by more users, is something that Facebook charges companies for. In fact, Facebook just this week rolled out a similar feature for individual users.
Along with its short blog post, LinkedIn also provided a Slideshare presentation showing off some of the redesigned company pages that are already up on the social network for professional networking: