Eric Heath, the director of legal for product at LinkedIn, announced the changes in a post over at the LinkedIn Blog. There are two major changes in policy. LinkedIn will now delete personally identifiable information obtained through their plug-ins and off-site advertising after 24 hours. This is likely a reaction to Facebook coming under pressure from European activists regarding its off-site advertising practices. LinkedIn has also "enhanced" its privacy controls by making public profile privacy settings for members also determine the information that can be accessed by search engines and third-party plugins.