LinkedIn just announced that its publishing platform is going global with localized languages. It's only been available in English until now, but today it's becoming available in Portuguese. In the coming months, it will add more and more languages. German and French are next up on the list.
As it expands into more languages, it will also feature Influencers in each one. That starts with nearly two dozen in Portuguese right away.
"Over the past few weeks we’ve given early access to some of our members in Brazil, and we’re already seeing thousands of high-quality posts making their way onto LinkedIn," says LinkedIn's Angela Yang. "With nearly 22 million members in Brazil, the potential to reach a new audience, be discovered by like-minded professionals and expand the professional reach is tremendous. From building relationships and establishing themselves as experts, to landing new opportunities and growing their businesses — the benefits that LinkedIn members are experiencing make us even more excited to bring these tools to all of our members, around the globe."
"As professionals, we all have our own perspective on the world around us, but until recently, we didn’t always have the right platform to share it on," she says. "That’s why it came as no surprise that when we made it possible for all English speaking members to publish long-form posts on LinkedIn, it quickly became one of the fastest growing features on the site. Today, LinkedIn has become known as the definitive professional publishing platform around the world."
Last month, LinkedIn announced that over a million people had published a post using the platform. They first opened it up to everyone in February of last year. The company says over a million unique publishers publish over 130,000 posts a week, and about 45% of readers are in the upper ranks of their industries, such as managers, VPs, and CEOs. The average post now reaches professionals in 21 industries and 9 countries, it says.
In June, LinkedIn launched a new version of its Pulse news reader app, which makes use of the user’s LinkedIn network when determining what content to show them.
Meanwhile, marketers are increasing their focus on LinkedIn. A recent study from Social Media Examiner asked marketers to select one social platform as the most important. 21% selected LinkedIn, second only to Facebook. For B2B businesses, LinkedIn beats out Facebook based on other studies.
Image via LinkedIn