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LinkedIn, NYTimes.com Bond Over Targeted Articles, Ads

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It’s sometimes nice to see irrelevant news stories; look at the popularity of "Offbeat" sections if you need any proof.  Business-oriented individuals often want the best possible understanding of their industries, though, and NYTimes.com and LinkedIn are partnering in an attempt to provide it to them.

When LinkedIn users browse the business and technology sections of NYTimes.com, non-personally identifiable information (industry, job function, and so on) from their profiles will be used to create a special collection of articles.  Power company executives might be shown stories about T. Boone Pickens and his energy plan, for example.

NYTimes LinkedIn
 Custom NYTimes.com Headlines For LinkedIn Users

Special ads will be part of the deal, too.  Denise Warren, the senior vice president and chief advertising officer of The New York Times Media Group, stated, "This relationship expands NYTimes.com’s targeting capability and creates a powerful incentive for advertisers to leverage LinkedIn’s and NYTimes.com’s combined reach of the business community.  Advertisers are constantly looking for context, content and quality brands and this approach delivers just that."

LinkedIn users will even be able to share the NYTimes.com stories (and presumably, the accompanying ads) with other people in their networks.  All in all, it’s an interesting, though not extraordinary, partnership.

And users who would either miss the random articles or fear the privacy implications needn’t worry, as opting out is allowed.

LinkedIn, NYTimes.com Bond Over Targeted Articles, Ads
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  • http://llcoperatingagreement.blogspot.com/ Joe

    Certainly a way for linkedin to leverage its database of info collected on its users but as a user of linkedin, it sucks.  I don’t want my data being plugged into marketing databases around the web.  I just don’t see the real utility of linkedin.  Unless their business model changes substantially giving greater utility to the users, I think they stagnate and die.

  • http://www.schmoozii.com Business networking

    I think it’s a good partnership that could add value to the user experience.  If the ads or articles that are shown on the side are relevant to the user, then it will add value.  It’s kind of like the google ads on the side of the SERP.  If you use Firefox you have the option to turn these off, but most decide to leave them on because it adds to the SERP.

  • http://www.rankbetterseo.com/ interactive agency chicago

    THis is just another way that the web is becoming more conjoined and information is being shared.  I think its great as long as its not overkill or not relevant.

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