LinkedIn announced today that LinkedIn Groups is getting a big redesign with new customization features. Here’s what it looks like:
“The new streamlined interface also makes it easier for members to find content and engage in a Group,” says LinkedIn’s Jennifer Bunting. “On LinkedIn, members join Groups to share knowledge and network. Brands like Citi, Staples, and Capital One use Groups to build relationships with these members, drive advocacy, and generate engagement with their content marketing efforts.”
LinkedIn has put together this slideshow about using Groups:
“Today there are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created each week,” says LinkedIn’s Daria Axelrod Marmer.
The new look is rolling out to English-speaking members starting today. Over 2 million groups have already been created.
LinkedIn also launched new University pages this week.