LinkedIn Introduces Custom Profiles for Companies

Aims to Improve the Recruiting Process

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LinkedIn has launched new custom company profiles. These let companies and other organizations create rich, multimedia overviews of what they are all about for prospects to view and engage with.

The custom company profile displays content that company’s can easily tailor and update, and the content dynamically adapts to the viewers, based on their industry, job function, location, and seniority. This is good for targeting.

 "Customers can target multiple groups with differing content, and refresh the content periodically (up to 12 times a year), says LinkedIn’s Prasad Gune. "The product offering also provides ways to drive users to the company profile. Companies can also receive monthly usage reports indicating ‘demographic’ information on visitors to the profile."

Here’s an example of what a custom company profile could look like:

Custom Company Profiles

The custom profile creates increased visibility for a company’s employment brand. A second tab appears on the company page for "careers," a Career Center module takes prominence, and it links to the company’s custom content on the Career Tab.

Company’s can include items like recruitment messaging that appeals to prospects on a personal level, employee spotlights, a polling feature, video clips, who to get in touch with, and links to the career site to help a candidate take action.

LinkedIn Introduces Custom Profiles for Companies
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  • http://www.k2seo.com/index.php/ Moni Go

    Definitely going to prove very useful feature and help the linkedin users. Thanks for sharing the information.

    • http://www.punkyduck.com Shane Osborne

      Seems a good idea but at the moment there is very little you can do with them. It would be good if you were given more customisation options rather than just the basic information.

      The premium listings seem to be under control of LinkedIn and they decide which ones they automatically create. The cost for a ‘recruiter’ version is extra which gives the business more advantages and should save money in terms of costs savings compared to high recruiter costs.

      If anyone is interested in more information check our site www.punkyduck.com in respect to the social media options for businesses.

  • http://www.vaplacements.com Liz

    Thanks for the information, I really like this idea. I find that LinkedIn is seen as reliable because of the length of time it has been around. Expanding to company profiles will help leverage this attitude for companies.

    I will definitely give it a try.

  • http://www.wecando.biz Ian Hendry

    This is hardly a game changing addition to LinkedIn. Yes, Custom Company Profiles for business members is useful, but it should have been there from the start. And even now it presents each company from the perspective of why you might want to work there, rather than why you should consider them a supplier.

    LinkedIn is still firmly rooted in the career development sphere, with few tools to help broker valuable new connections with other members with a view to developing a supplier/customer relationship.

    While they refuse to offer such business development tools the site will prove a frustration for many of its members.

    Ian Hendry
    CEO, WeCanDo.BIZ

  • http://www.myfacefile.com Rob Wilcox

    This is the reason I keep coming back to your blog. More great news for our company’s LinkedIn profile. Looks like we’re due for an update!

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