Nearly a year ago, LinkedIn opened up its publishing platform to all members in the U.S. in English, enabling the average Joe to write posts as if they were Richard Branson.
During that time, however, there have only been a million posts made. That's the milestone LinkedIn just announced. According to the company, members publish over 40,000 posts per week, on average.
To put that into perspective, WordPress revealed earlier this week that there were 555,782,547 blog posts created on WordPress.com blogs in 2014. That’s over 1.5 million per day. I don't think anyone would have expected WordPress-like numbers from LinkedIn's first year as a publishing platform, but the comparison illustrates how wide that gap really is.
Of course LinkedIn's platform has been much more limited in terms of markets, but that's about to change. The company is now opening up the platform to all members in English-speaking countries, which it says accounts for 230 million of its 330 million members. The rest will get access in all languages LinkedIn supports in the coming months.
In other words, while I still wouldn't expect WordPress-like numbers, next year we should be talking about a much larger number of LinkedIn member posts.
"Posting on LinkedIn is a powerful way for members to underscore their expertise in their respective fields, extend their professional reputations beyond LinkedIn, and have valuable conversations with the largest group of engaged professionals ever assembled," says LinkedIn's Akshay Kothari.
"Now, these members will have the opportunity to follow in the footsteps of their peers – people like Tom Stevenson in the UK, who shared How to Negotiate Like Harvey Specter; India’s Avinash Murthy, who analyzed the ALS #IceBucketChallenge social media phenomenon; Paul Petrone in the US, who articulated The Genius of Wearing the Same Outfit Every Day; and Emma Hill in Australia, who provided experience-based advice on the recruiter/hiring firm relationship," adds Kothari.
Here's a look at some best practices for LinkedIn publishing:
LinkedIn's publishing tool got a makeover a couple months ago.