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LinkedIn Creates Ad Network

Anonymized user info should prove attractive

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LinkedIn’s timing could use a tweak – a lot of experts are portraying today as a financial apocalypse.  Still, in a move that’s hard to argue with, the business connections company is launching its own ad network.

This development can be viewed as a sort of extension of LinkedIn’s information-sharing deal with CNBC.  In that situation, articles, financial data, and video content are being promoted on the basis of user-provided information.

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Now, Erick Schonfeld explains, "Whenever someone visits LinkedIn, a cookie will be placed on their browser, which will identify them as a LinkedIn member when they visit a partner site.  Personally identifying information will be removed, but members will be grouped into different, targetable categories."

Ad network partners should be able to make more relevant offers to users from there.  Unless LinkedIn members take advantage of the site’s nod to privacy and opt out of the program, anyway.

A good way to measure the success of this venture will be seeing how quickly it manages to collect partners.  Other companies may be feeling less than adventurous, though – the Dow’s already down 329 points – and so a key point remains that LinkedIn shouldn’t lose money if things are a little quiet.

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There are 14 Comments. Add Yours.
  1. 0 0
    ???????

    but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

    Reply
  2. Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after :)

    Reply
  3. Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting

    Reply
  4. Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after

    Reply
  5. 0 0
    ???????

    Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after

    Reply
  6. Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

    Reply
  7. 0 0
    Guest

    Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

    Reply
  8. 0 0
    ???

    Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after

    Reply
  9. 0 0
    ??? ???

    Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

    Reply
  10. It is a good thing computers didn’t excist in the 1930′ies. If not what could the Germans do with it. Make registration go faster and faster and contole more. So let Wiki under public controle. Chairing information is the base for Freedom. Controle information is a base for dictators.

    Reply
  11. 0 0
    ???

    It is a good thing computers didn’t excist in the 1930′ies. If not what could the Germans do with it. Make registration go faster and faster and contole more. So let Wiki under public controle. Chairing information is the base for Freedom. Controle information is a base for dictators.

    Reply
  12. Along similar lines are the “previous interaction” ads that will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

    Reply
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