LinkedIn, CNBC Connect

Cross-promotion and content-sharing

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The LinkedIn network is all about business.  CNBC has the word right in its name ("Consumer News And Business Channel").  So a new partnership between the two entities seems logical as well as productive.

LinkedIn will benefit by being exposed to any CNBC watchers who haven’t heard about it yet.  An official statement declares, "[C]ommunity-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters."  LinkedIn functionality will be integrated into CNBC.com, too.

Mark Hoffman
 Mark Hoffman

As for what CNBC will get from the deal, access to information from those 27 million LinkedIn members isn’t such a bad thing.  In addition, its articles, financial data, and video content should get promoted on LinkedIn.  More clicks and advertising revenue are bound to result.

Mark Hoffman, CNBC’s president, observed of the arrangement, "This is the perfect collaboration between CNBC’s viewer base of well-educated and affluent professionals and LinkedIn’s powerful professional network.  For quite a while, CNBC has been asked when will it enter professional networking.  This question has been clearly answered today with the announcement of this alliance between two companies that provide news, information and products to the highest end audience available on TV and the Internet."

The only flaw in the grand announcement is the fact that Hoffman’s LinkedIn account has just four connections.

LinkedIn, CNBC Connect
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  • http://www.advancedtele.com 900 Number Man

    I’m going to contact Mark Hoffman to see if I can help him out.

  • Jeffrey Pipes Guice

    I’m interested in reaching social network websites who are interested in trading equity for a $10,000,000 media campaign.

  • http://www.spock.com/Peter-Monroe Peter Monroe

    Good news.  This should bring prices down if they do it right.

  • http://eviant.co.cc/ Eviant

    now the combined unit definitely can give quality news to the viewers

  • http://car2be.com/ Anderson

    CNBC has entered into an alliance with LinkedIn under which the financial news channel will air content generated by the professional networking site’s 27 million members.

  • http://msunil.info/myblog Sunil

    linkedin is surely a nice venture. And if i undestand it right, it would be great if CNBC and Linked in collaborate to provide some news ticker withou ads so that the ticker can look like the creation of the website owner. I mean this because CNBC is for consumer news

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      I argee with you.

  • http://www.globaltronik.com Pulsa murah

    Good news. nice post…

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    Thank you very much very nice article

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