Linkbaiting: Grab Them With The Title

If search engines are the next great marketing machines, then links are the fuel that drives the mechanism of search engine optimization and rankings. Obtaining quality inbound links might seem like a daunting task, but in actuality there is an effectively simple element to linkbaiting that is often taken for granted.

Yesterday, we looked at link buying and the potential pitfalls that could ensue should one choose to pursue that method of obtaining links. If link buying isn