Link Building With Articles

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There are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise but also a traffic source. Honestly, can you think of a better use of your online marketing time than a tactic that provides for traffic and which can help improve your search engine visibility? Neither can I.

That being said, simply whipping off an article and putting it up on your site is not going to do it. There are a few crucial steps to making the most of your efforts. It may take a bit longer to do it right but the rewards will be much higher as well. Here are the basic steps to writing an effective article that gets well picked up and can provide you with some solid traffic and links.

Pick A Topic

Picking a topic for your article can often be harder than it sounds. When you’re selecting a topic you can’t simply write about the first thing that pops into your head. There are two questions you need to ask yourself when you’re selecting your topic:

  1. Will the editors care? If the editors of related websites aren’t going to care about your topic then it’s not going to get published. If it’s not going to get published then you can probably find better uses for your time – like golf or shopping for blue widgets online.
  2. Will bloggers care? The second questions is whether other online publishers will be interested in the content. If an editor publishes your content and other link to it, that makes the like to you on the publisher site all the stronger.

Something I’ve found handy is reading through your FAQ’s. If clients and site visitors regularly ask you the same questions, these are likely good topics for your article (though an article on your shipping policies probably won’t get picked up too widely). Another great place to start when thinking of a topic to write about is your own brain. Are there questions you’ve asked that took a ton of time or research to answer? If so – answer the question for others and cover the research and you’re likely to get well picked-up.

Write The Article

While picking a topic can be hard, constructing the article can be all the more difficult. An article needs to have a specific point and must provide the reader with a means to understanding why you’re making that point.

Let’s take this article for example; once I knew I wanted to write an article on how to use article writing as a link building method I knew what the tone would be: instructional. After that it was a matter of deciding what I wanted to cover in the article (picking a topic, writing the article, testing the article and article syndication). After I’m done writing this article I’ll have it proof-read by a couple people who aren’t involved with our site and then I’ll syndicate it in hopes of developing some solid, highly-relevant links and secure some equally relevant traffic.

If I were writing an article on a different topic (choosing a life insurance provider for example) I may divide my article into sections such as: calculating what you need, analyzing the various options, selecting providers, choosing between an insurance company and an insurance broker). Either way you’ll want to decide ahead of time what you need to cover. You also need to decide on an article length ahead of time. As a general rule, an article between 1000 and 1200 words is good. Shorter likely won’t cover everything and longer tends to lose some people. To this end, I’ll move on to part three (testing the article) to keep things conceise.


Admittedly I don’t have a ton to say on this topic. Get people to proof-read your article. Ideally you’ll find people from inside and outside your industry to proof the article to make sure it makes sense to experts as well as laymen.

Also, watch the pickup rates on your different articles by searching for it after submission. Pay attention to the types that get picked up and where and focus future articles for the best outcome (whether that’s links or traffic or both – you’ll have to decide based on the statistics generated by each articles)

Article Syndication

And now for the entire purpose of the article – the syndication. There are two main avenues you can look down (and should) when looking to syndicate your articles. You can find an article syndication service for submissions (very good for a large number of article directories) and you can seek topic-specific sites that will accept your articles.

As I am affiliated with an article syndication company I won’t list your options there for fear of a conflict of interest and thus diminish the article. Instead I’ll focus on finding specific sites to submit your article to and will assume you will select your own large distribution options.

To find sites to submit your articles to you may need to think outside the box. You’ll need to run a number of searches for related phrases that will yield the best results. For example, if I worked for a web design company I might search for places that accept articles that are related to web design, hosting, SEO, small businesses and anything else I could think of. For example, I would begin my search on Google with “web design article submit” and extend it from there.

A helpful tool for this is SEO Quake. If you list your results in sets of 100 you can order them by PageRank or backlinks and go for the higher valued sites first.

Once you’ve got a solid list you can complete your submissions to it. Don’t forget to document your submissions as well as any account information for future reference as you’ll likely want to submit another article down the road. Also, you’ll want to add a few sites each submission so you’ve got a constantly evolving list with more and more backlinking domains.


Of course, you’ll likely discover more for yourself as you write and syndicate your own articles. Just don’t give up the first time and learn from every submission. It may take a bit to figure out what works best but article syndication is one of the single more effective link building tactics available.


Link Building With Articles
About Dave Davies
Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Beanstalk's SEO services include full-services SEO packages, consulting, training, copywriting and link building. Dave has been involved in SEO since 2001, co-authored SitePoint's SEM Kit, has spoken at SES and SMX events and hosts a weekly radio show on WebmasterRadio.fm. WebProNews Writer
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  • http://seopune.wordpress.com swapna


    Very good stuff!!!

  • http://www.fastblogfinder.com Julia at Fast Blog Finder

    Thank you for a great article. You described the most common link building tactics that will absolutely be useful for those e-marketers who is just starting a link building campaign.

    I’ve been doing some SEO for our company’s website I must say I like the directory submission, article submission and blog commenting most. With the use of automatic submission tools, directory submission, article submission and blog commenting are made quick and easy. Yes, writing articles requires time and efforts, but it’s possible to hire a writer to create the articles if one is not good at writing.

    • http://www.poloshirtsindia.com Amarjit Singh

      I want to know how i can write a good article for my website & increase traffic to my site.

  • http://www.tattooexit.com/ kad?k

    very good stuff

  • http://www.taksimdovme.com/ taksim d


  • http://www.professional-mover.co.uk Professional-Mover London


    Anyone help me with my website for seo



  • http://lexolutionit.com Maneet Puri

    I dont think 1000 words-article is a good idea. Online readers dont have that kind of patience to read through long stretches. Its best to keep articles to a 500 word length so that you can give quality information without boring your audiences.

  • http://www.econceptinfotech.com SEO India

    Good information !

    Articles is important for link building. But it should not be for search engine but it should for visitors. So content is important for article submission.

    econcept infotech provides quality link building service from India.


  • http://www.epressreleases.org/search.htm One Way Link Building

    Articles is good for educating visitors / customers.

    But Press Release score more than articles due to its timing and offer scheme for products, service.

    ePressReleases.org offer SEO Press Release for Link Building.

    Try it !


  • http://www.sikisin.com siki?

    I thinks this is a benefical article

  • http://www.zazacreative.com zazacreative

    writing articles is one of the most important thing to link building.

  • http://www.watchmeboy.com Alex

    The article sounds great and makes sense but is not as easy as it sounds.

    • http://www.911jobinterview.com alex

      Define easy .. :) if you want to get results you have to work your ass off.

  • http://www.sikis21.com siki?

    very good!!

  • http://www.belfast-northern-ireland.com Belfast Girl

    I am certainly going to start writing articles as acore part of my link buidling strategies.However I think 4-500 words would suffice. After all, what you ideally want are visitors and a smaller article will hopefully entice people to visit your site for more information.

  • http://www.babypushchairsonline.co.uk Baby Pushchairs

    Is it advisable to syndicate the same article to multiple article directories? There are many different views; some say it is OK, some say not advisable. I believe search engines dislike duplication of content. It may not sound simple at all to write 10 unique articles just to build that 10 back links if content duplication does matter.

  • http://www.aislingapartments.com Serviced Apartments Belfast

    Thanks for informative article.We are a new site and need to get the word out.Article marketing sounds ideal.

  • https://twitter.com/LocalApple New York Forum

    This is a great article on not just link building but being able to write about a topic that others will actually have interest in. If you are writing something that no one will care about – move on and dont bother! If you have an interesting topic or niche then you should research the heck out of it and publish it asap before someone else picks it up!

    Again this was a great read and also inspiring! Thanks for the write-up.

  • http://www.workcompguys.com/ RadioHead

    Agreed this is an amazing article on researching your topic before you just publish. This is a message to the publishers that you should be creative when researching a topic to write about. If no one else is discussing your topic the probability that you get links and traffic are statistically better. Very good read! Thanks!

  • http://unforgettablename.com Unforgettable Name

    Article marketing totally works for both sides. I don’t write too many articles, but I do post a bunch of them on my website http://www.unforgettablename.com. Then the sploggers scrape them… Ah, what a wonderful world.

  • http://. nury

    yes i am very agree, for many to write a article if i do it with fulltime may all will make me so easy rich, thanks

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