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Lifetime Changes Include Online Boost

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[ Technology]

A Lexington, KY, high school received the reality show treatment from the Lifetime cable channel, which devoted web development forum hosting, and other new technology to supplement the upcoming reality series “Cheerleader Nation.”

Paul Laurence Dunbar high school in Lexington served as the starting point for Lifetime’s “Cheerleader Nation.” Lifetime approached the school and coach Donna Martin in April 2005 about doing the show, and met with an excited response from the team and the parents.

Viewers will have to wait until March 12th for the series debut to follow the “real-life mother-daughter drama of blood, sweat, and cheers,” but Lifetime has made several online features available to promote the series.

The “Cheerleader Nation” website utilizes Flash to deliver the content, which includes profiles of cheerleaders and parents. Lifetime also developed a message forum to pick up comments from its users; some of those users are not happy about the series replacing another show, “Strong Medicine.” But Lifetime is trying to reach a younger audience along with its existing demographic.

The real technology twists come later. Lifetime plans to have video diaries, podcasts, and wireless content available beginning with the start of the series. There should be quite a bit of content available, as Lifetime followed the squad all the way to the National High School Cheerleading Championship.

I asked Coach Martin via email what she hoped the greatest benefit would be from this coverage:

“People will recognize what a great activity Cheerleading can be, how hard we work, what a great school we have at Dunbar, and how any great athletic program needs the involvement of the parents and the school administration as well as the Coaches and Athletes.”

(WebProNews publisher Rich Ord contributed to this article.)

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David Utter is a staff writer for WebProNews covering technology and business.

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  • brittney cupersmith

    Hey u guys, you all had a great season, congrats on winning nationals!
    I’m sorry but i had to pick my fav.
    my favorite is Amanda, cause she’s silly, a good cheerleader, and the only freshman on the varsity team! She is a big inspiration to be because i have cheered for my whole life, i am now in th 7th grade and am 12, and have been cheering since i was 3! The reason why amanda is a big inspiration to me is because i want to be the only freshman on the varsity cheer team like her, but also because she likes stuff i do, like on her profile on cheerleadernation.com it says she like going dirtbike riding, so do i!
    well goog job and make another season,
    Your biggest cheer fan,
    Brittney cupersmith
    Victorville, Calfornia 92392

    • Jenn

      hi im jenn and i lovee cheerleading and cheerleading nationn the showw! its amazingg. amanda is also my favorie because, just as brittney said shes the only freshman and shes pretty! and my role model too. but my question is you no how you said on her profile…what profile? because i went on cheerleadernation.com and its nothing.and i would like to know about amandaa (: and ive been wondering what is her last name? & does she have any websites or anything? thx!

      keep up with the good work girllls!
      =]

  • Stephanie

    Hey dunbar cheerleaders, Hows it going i added a few of you on mypsace please accept me lol so how are you all doing? i also hear congratulations are in order for winning the 2007 nationals 4 times in a row wow Saleemm Keep up the good work!xoxooxox Stephanie from The U.k (Northern Ireland). loving the show on living tv please keep it running. Good luck for the future and Ryan is a good cheerleader:L Chelsea you rock your so pretty :L:L

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