Leveraging FeedBurner Stats

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A good reason to use FeedBurner to manage your blog or site’s feed is the subscriber data you get along with it. It’s nice to be able to see how many subscribers your site gets a day but you can also leverage the subscriber details to attract more subscriptions to your feed.

While in your Feed Stats you can click on “See more about your subscribers ” this takes you to the various feed readers visitors have used. Personally I noticed that Bloglines and NetVibes made up nearly 40% of the feed readers used for my site. By using this insight I added the ability for users to subscribe via NetVibes on my blog and moved the Bloglines image to the very top. Looking at these trends helped me in tailoring my blog’s experience to my visitors.


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Leveraging FeedBurner Stats
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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