Lessons from the Mark Jen Episode
John Foley at InformationWeek interviewed fired Google blogger Mark Jen and summed up the episode into five takeaways for corporate bloggers…
Lesson #1: Know your company’s corporate culture before you blog about it.
Lesson #2: Blogs may feel like a whispered conversation with a few close friends, but they’re more akin to speaking aloud in a crowded public place.
Lesson #3: If you post sensitive content on your blog, it may not be enough to revise or remove it. Content gets cached on the Web. It may already be too late.
Lesson #4: If your company doesn’t provide a blogging policy, ask for one. At a minimum, have an open discussion with your manager and maybe even an HR person before getting started.
Lesson #5: When it comes to blogging about work, don’t make the same mistake twice.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.