Lenovo To Launch $199 PC In China
Lenovo Group announced today that it would sell no thrills personal computers targeted at China’s large poor rural population starting at $199.
Lenovo’s announcement comes after competitor Dell entered the Chinese market in March by offering its affordable personal computer aimed at beginning Chinese users.
Buyers of the new PC will use a television set as the monitor. The new PC will be available later this year and will retail for $199 to $399.
"Our focus is to get down to the rural market," said company spokesman Jay Chen.
"It’s a natural evolution. We are not responding to our competitors," Chen said. "After three years of market development in low-tier markets we have gained experience and understanding."
Around 800 million people live in China’s rural areas and incomes average about $560 a year but are increasing at annual rate of over 10 percent according to the AP.
Lenovo said it has plans to set up a rural sales network of 5,000 dealers to reach farmers and other people.
Lenovo is the third-largest makers of PCs, behind Hewlett-Packard and Dell.