Lee Marc Stein Answers Direct Marketing Questions

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You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.

He’ll answer your questions about:

  • Developing direct marketing launch plans
  • Proper testing of media, creative approaches and offers
  • Response and profitability analysis
  • Customer retention
  • Maximizing lifetime value of a customer
  • Business-to-business lead generation
  • Selling business and consumer products directly”
  • Send your direct marketing questions to: lmstein@optonline.net.

    Articles by Lee:
    Weighing Risk and Reward
    Context Is Everything
    Negative Creative
    12 Steps To Better E-Mail Marketing
    Five Keys To Direct Marketing Success
    Achieving Involvement: Wiles And Devices For Lifting Direct Mail Response
    The Whys And Hows Of Prospect/Customer Qualification
    21 Truths About Generating Qualified Leads
    Eight Copy Glitches That Dry-Gulch Results
    20 “Make It Or Break It” Direct Marketing Questions
    Getting And Keeping Customers In The Age Of Disbelief

    Lee Marc Stein heads his own direct marketing strategy and creative services firm. The consultancy contributes to its clients’ profitable growth through sound marketing and test plans, creative development and execution, database and media maximization, and customer nurturing programs. Lee works with all size companies in both consumer and business markets. Contact Lee at 631 724-3765, lmstein@optonline.net, or through http://www.leemarcstein.com/.

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    Lee Marc Stein Answers Direct Marketing Questions
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