Lead Generation with Podcasts

    April 6, 2006

When I look at podcasts in the context of the complex sale, and compare them to other mediums, the audience for podcasts is still tiny but gaining momentum.

Podcasting is proving to be a great way share multimedia content because people can access or download your content anytime it’s convenient for them.

Podcasting is already successfully used for:

  • Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.
  • Ideas or tips of the day.
  • Short interviews with thought leaders and industry experts.
  • Recording speeches or teleconferences for later distribution.

A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention. Bannan’s article examines how John Costigan Cos. is using podcasts to generate sales leads and revenue for their sales training events.

I’m going to share some ideas on how to use podcasts for lead generation with podcast expert, Joe Cullinane over at the Cullinane & Green Report some time in the next week. Joe just did did an interesting podcast with best selling author, Guy Kawasaki.

Link: BtoBOnline.com: Firm showcases owner’s personality with podcasts.

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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.