Laptop Hunter Ad Altered: Did Microsoft Listen to Apple?
Just last week we told you about how Microsoft received a call from Apple lawyers urging them to stop running the Laptop Hunter ads. Microsoft’s COO, Kevin Turner, referred to the call as "the greatest single phone call in the history".
Well, it seems as though Apple’s call accomplished something, Microsoft has altered one of their Laptop Hunter ads.
The ad in question, Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13, has been slightly modified. Originally, when the duo were checking out the Mac the conversation went as follows:
Lauren: This Mac is $2,000… and that’s before adding anything.
Mom: Why would you pay twice the price?
Lauren: I wouldn’t.
Now, the modified ad just features Lauren saying, "It seems like your paying a lot for the brand" when talking about the Mac’s. You can check out the updated commercial below.
Advertising Age features the following quote from a Microsoft spokeswoman:
"We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement … This does not change the focus of the campaign, which is to showcase the value and choice of the PC."
Do you feel the altered ad loses Microsoft’s message? Tell us.