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LA Times Launches RSS Aggregator

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The LA Times has launched a branded RSS news aggregator in partnership with Consenda.

You can find it here, however the service is invitation-only right now. The launch comes on the heels of the Guardian’s RSS newsreader, which like the LAT is also called Newspoint.

PaidContent reports the Guardian has started offering Newspoint as a test download for about 250 users.

From PaidContent:

“Guardian Offers RSS Newsreader As a Download: (Update: Correction: The company hasn’t tied up with Overture, according to, well, Overture. The post below reflects the correction…)
In one of my meetings last year with Simon Waldman, the head of Guardian’s digital operation, he mentioned about an idea of offering a newsreader download through Guardian’s site, pre-populated with various Guardian RSS feeds, and the ability to add other feeds from around the Web.

Well, almost a year later, Guardian has tied up with a till-now stealth company called Consenda, and I met up with the CEO Xavier Ferguson today in NYC. The RSS newsreader (Guardian insists on called RSS as Webfeeds), called Newspoint, is a downloadable app, with a tabbed and clean interface. The newspaper has started offering it as a test download for about 250 users….”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

LA Times Launches RSS Aggregator
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