Kmart’s ‘Big Gas Savings’ Ad May Make You Ship Your Pants
Kmart is killing it with the ads as of late. Last month, the retailer came out of left field and dropped a contender for funniest ad of year with “Ship My Pants.”
Like that ad, Kmart’s new ad “Big Gas Saving” makes use of a language trick to make the innocent sound a bit salty. Man, those sure are some big gas savings.
The “Ship My Pants” ad currently boasts over 17.3 million views on YouTube. I think you can call that a massive success for any ad. With the new spot, Kmart has created another winner.
Check it out:
With “Ship My Pants,” Kmart saw a lot of social media support, mostly thanks a well-advertised Twitter hashtag. This time, people are continuing the trend of hashtagging their delight with the ad:
— Matthew James Morgan (@MattMO2Go) May 23, 2013