It looks like Amazon is running a Kindle promotion for Mother's Day, but that doesn't mean that you can't snag one for yourself (or if you're also a mother, treat yoself).
For a limited time, your basic (ad-supported) Kindle model is only $49–meaning that Amazon has just knocked $20 off the normal price.
— Amazon (@amazon) April 29, 2014
Also, if you're looking for a little more involved purchase, the Kindle Paperwhite has also been discounted $20 during the promotion. The Kindle Paperwhite with Wi-Fi is $99 for a limited time (limit of one per customer).
Mother's Day is Sunday May 11th, and if you have a mom who's a voracious reader and has yet to jump on the e-reader bandwagon–this is about as cheap as you're going to find a brand new Kindle.
Image via Amazon, Twitter