Amazon's line of Kindle Fire tablets saw record-breaking sales over the weekend, as the second-generation Kindle Fire HD, and the third-generation Kindle Fire HDX 7", were the two top-selling items this holiday season for the world's largest online retailer.
A report released by Amazon detailing the success of Kindle Fire tablets from Black Friday through Cyber Monday says that they saw the best sales numbers for Kindle tablets of all time. The site offered extra savings this year, with a $50-off rebate on Kindle Fire tablets. The price for an HD model was just $119 and the HDZ 7" was reduced to the lowest-ever price of $179.
— Kindle Team (@AmazonKindle) December 2, 2013
The announcement from Amazon came yesterday just after the 2013 IBM Holiday Benchmark report was released, indicating that Black Friday's 2013 sales had dropped to their lowest since 2009.
Many retailers offered extra savings this year, as well as longer store hours, and had record-breaking sales numbers, despite the information that sales were the lowest in five years.
Amazon Kindle Vice-President, Neil Lindsay, said, “We’re excited that so many customers have chosen Kindle this holiday season—and it’s just getting started! Our new Kindle Fire tablets and Kindle e-readers are the best we’ve ever built, and we can’t wait for customers to unwrap their gifts this holiday.”
Main image courtesy @amazon via Twitter.