Kim Kardashian And What Google Thinks About Her

    October 22, 2012
    Chris Crum
    Comments are off for this post.

Week after week, Kim Kardashian, love or hate her fame, dominates popular culture and interest from web searchers. She regularly appears as a trending topic on various sites across the web, and many people just can’t seem to get enough of her and her family (and other people she is associated with).

With that in mind, it seems worth exploring how well Google, which accounts for the majority of web searches, handles queries for “kim kardashian”. Is it doing its job in providing timely, relevant information that people obsessed with this celebrity are seeking?

Providing the most relevant and timely information could become more of a challenge for Google going forward. The search engine has been battling publishers for longer than I can remember, and in some countries faces losing some major sources of content. There are proposed laws in France and Germany, which would require Google to pay publishers for access to content. Google would likely go the route of simply dropping these publications from Google News. In Brazil, a major portion of publishers have already pulled themselves out of Google News. It remains to be seen how much users miss these publications.

Google is severely lacking any real-time updates from Twitter, and this too, applies to celebrities, who do plenty of Tweeting. As I discussed in a recent article, Google risks driving news seekers (including all the people looking for the latest chatter about Kardashian) to Twitter.

As of the time of this writing, Kim has tweeted 15 times in the past 24 hours. Google will provide a link to her Twitter profile among the first several results, but you’re not seeing the tweets, as you might have been able to if Google and Twitter still had a deal to enable Google’s real-time search feature. Google is also not showing what people are saying about her in the moment, which it otherwise could have (and would have) done.

Kim Kardashian Search Results

Google is pretty good at getting you fresh articles about Kardashian (or any other topic). Looking at the page here, the top result is an article from five minutes ago, but this is still hardly a representation of real time. It took that writer some amount of time to put that article together, get it edited, post it to the web, and get it crawled by Google. How many tweets about Kardashian might have rolled in through Twitter in that time?

If you’re not familiar with Kim Kardashian, and you want to know more information about her, and who she’s associated with, Google does a decent job, thanks to its Knowledge Graph feature, which surfaces the boxes on the right-hand side of the page. Here, you can get easy access to her Wikipedia page, with some key facts displayed right on the search result page.

For instance, we see her birthday, her weight (though we have to wonder how accurate it is, and how often it is updated), her height, her net worth, and her high school. Google then shows us a handful of TV shows and movies she’s appeared in, and other people who people who search for Kim Kardashian search for. In this case, that would be Khloe Kardashian, Kourtney Kardashian, and Kanye West and Kris Jenner.

Last week, Google revealed a new feature to make the “People Also Search For” section a little more informative. If you didn’t know about Kanye West’s dating of Kim Kardashian, for example, you might wonder why West appears in this section. With the new feature, Google should tell you, though the feature does not appear to be present yet for this particular query. The company did say the feature would be expanded over time.

What do you think? Is Google delivering the goods on Kim Kardashian? What about other celebrities? News in general?

Lead image: Kim Kardashian’s Facebook Page

  • Don

    I think Kim Kardashian and her whole family have “watered down” what a celebrity really is. Can she act ? NO. Can she sing ? NO. Is she athletically gifted in a sport ? NO. She a Politician ? NO.
    Then my question is, WHY do people give her all this attention ? ? ?
    Because she hung out with Paris Hilton at one time ??? They need to get these bimbos off tv. Nobody really cares about her, or her family. Bunch of MONEY / FAME HUNGRY people with zero talent ….
    Just answer me this question – WHAT has she ever ACCOMPLISHED in her life to deserve Money and Fame ??? A cheesy sex tape ?!?! GET REAL PEOPLE ! She settled out of court with the company that sold the “leaked” sex tape with wanna be rapper Ray J – 5 million tax free. Then she sued Old Navy because they used a brunette model with long hair and Kims lawyer claimed the model had a likeness to her, and she was asking 15-20 million in “damages”. Settled out of court for an undisclosed sum that she was very happy with – probably 5 million – again. Oh, her image was tarnished she claimed. Get these BIMBOS off tv !!!!

    • http://www.webpronews.com/author/chris-crum Chris Crum

      I think there are a lot of people who agree with your general sentiment, but it doesn’t change the fact that a lot of people do care. She is frequently among the most searched for topics, let alone people.

      • Tawny

        If they cared so much then how come her perfume lines flopped, their Sears kollection is on clearance, her stint on Drop Dead Diva almost got them cancelled due to a fall in ratings, & Tyler Perry pushed his movie with her in it back to March of 2013? It was suppose to be out this past summer. Plus, she’s only on a few tabloid covers instead of the fashion mag covers.

  • lamurga

    KK is famous only for her porn star quality and for wanting to get in the hey with only black me. Just look at the piece of garbage she is with now, a total ghetto man, but like they say garbage attracts garbage………

  • http://Yahoo Palm Beach Gal

    I have to disagree with Chris. I don’t think the majority of people ‘care’ or ‘search’ her out. They simply click when her name pops up on Google, Yahoo, wherever; moreso simply to see what her latest moronic comment, action, or outfit is, NOT that they admire her or think she’s talented.

    • http://www.webpronews.com/author/chris-crum Chris Crum

      Either way, they’re clicking.

      • http://Yahoo Palm Beach Gal

        Right Chris, and I just clicked on the cat drinking from the toilet and flushing it afterwards.

        • http://www.webpronews.com/author/chris-crum Chris Crum

          People love cats too. :)

  • http://yahoo habsat

    Every body is entitle to their opinion. however, she`s a beautiful lady who knows how to go about her business in which ever form, i bet you, in my house, we are enjoying her show. But khole, is my main person. She is real and very heart warming. whaoooooo, dat family are very entertaining period.

  • mark

    Yes, but can she act. Can she do anything but keep her face and voice and breasts at the top of the celeb news cycle? Can she sing, tap dance, and/or really host a variety show? Can she be really funny? No doubt she’ll try, and certainly has the “gift” of self-promotion, but will that be enough? Is she just on her way to being another Paris Hilton?

  • Michelle

    I believe that Kim Kardashian IS a VERY talented woman. She is a talented business woman. There are many others who have had the chance and started off the same way she did, but they could not keep their brand going as she has done.

    • Tawny

      That’s not true! Gwen Stephani’s L.A.M.B brand is going strong. As are J-Lo, Beyonce, Mariah Carey, Rihanna & Jessica Simpson brands. Kim K isn’t the only & 1st one to have a line. It’s just that the others have real jobs. They don’t have to hock their stuff on tv like she & her sisters did on GMA.

  • Tawny

    If she’s so popular then why is she not on the major fashion magazine covers like before? No new venues have picked her up, she only endorses her own krap & wears Kanye’s ugly designs.

  • Michael Barrier

    Google needs journalists who can compose a sentence in ENGLISH, dropping the dangling preposition that often ends their ‘sentences’.

  • http://www.cobwebseo.com/ seo kolkata

    She is most popular young lady in the Globe. She may know the business tricks or internet marketing but without those she herself is enough to be the best search in internet. I think when she found her name best search keyword; she might have begun involving in online activity. This excels her popularity in internet.

  • libre

    Sorry to say that but I hear about her but I don’t know even what she is doing for a leaving.
    She’s not beautifull so she couldn’t be a fashion model.
    The only thing she could be I thing is a pornstar .. can’t imagine something else.
    She’s Trash absolutely and utterly Trash .