Kim Kardashian and her family have been accused in the past of doing things just for media attention and for show ratings; her 72-day marriage to basketball player Kris Humphries was highly publicized because of the huge, extravagant wedding which was trumped up for an episode of "Keeping Up With The Kardashians". Many thought she only went through with the wedding for the show.
While there's no proof that's true, sometimes Kim does things that seem specifically targeted to get the most attention in the media. Regular old paper baby shower invites? Not for her. She opted for a music box that plays beau Kanye West's "Hey Mama" and features a twirling ballerina that looks suspiciously like her.
Kim is due this summer; no word yet on whether the baby's name will fit the "K" scheme.