Keyword Placement in Title Tag Case Study

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According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.

With my experience in title tag optimization I feel that by placing the keyword I truly want to rank for OR the most difficult keyword I am optimizing for on a given page should be the first or close to the begining of the title tag and NOT the end. When I optimized lunarpages for the term “web hosting” I did change the title tag and moved web hosting closer to the front of the title tag and along with many other alterations we where able to get to the home page for “web hosting”.

However because I did much more with the site besides altering the title tag we can not use this as a real life example of the power of keyword placement within your title tag.

Currently I rank 32 in google for SEO consulting. My current title tag reads “Joe Whyte – Seo Consulting – rockyfied”.

Below is a photo of the current rankings within google for the term “seo consulting”.

case study joe whyte seo consulting

Adversely I also rank #3 on the first page of google for “Joe Whyte”. See below for image.

case study joe whyte

I will attempt to change my title tag and Repost my findings. I am curious to know what other people will think about doing this change and the importance of keyword placement within your title tag.


Keyword Placement in Title Tag Case Study
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