Christmas came early to Kendrick Lamar fans late Sunday night when his new album To Pimp a Butterfly landed on Spotify a week early. The hype is real. It's something else.
If you felt like you and everyone in the world was streaming it Monday, that's because they were. According to Spotify, the album was streamed an incredible 9.6+ million times on its first day of availability.
— Spotify (@Spotify) March 17, 2015
Just last month Drake set a Spotify record with 6.8 million streams on the first day with If You're Reading This It's Too Late. Kendrick just shattered that. Drake also set a three-day record with 17.3 million streams. It appears that Kendrick will shatter that, too.
Here's the album. Listen to it. Then repeat.
Image via Spotify, Twitter