Kelly Blue Book Launches Social Seller Toolkit
Kelley Blue Book, a provider of new and used car information, has introduced its Seller’s Toolkit, aimed at helping people sell their car online and on social networks.
Users of the Seller’s Toolkit can create and send a digital window sticker with customized descriptions and photos to websites like Facebook, Twitter, Craigslist and their own blog.
Facebook integration, includes an embeddable widget, images and a direct link users can share online. Users with Facebook profiles can notify their network of their vehicles for sale via the integrated share feature. In addition, the Seller’s Toolkit provides sellers with the option to add a custom tab to their Facebook profile reading "Car for Sale," and features all of the details provided in the digital window sticker.
For e-mail, IM or Twitter, the Seller’s Toolkit provides the seller with a direct link feature, generating a shortened URL that takes buyers to Kelley Blue Book’s pre-configured Pricing Report on kbb.com.
"Before private party sellers spend a dime on online listings they should consider the advantages and capabilities of Kelley Blue Book’s Seller’s Toolkit with LiveValue," said Justin Yaros, executive vice president of product design and development for Kelley Blue Book’s kbb.com.
"The easy-to-use intelligent technology and design that supports this product gives sellers the upper hand in online listings. Seller’s Toolkit offers sellers an enhanced social method for listing vehicles for sale, while providing buyers with peace of mind that comes with the availability of the most recent Blue Book Values."
According to a recent study, about 1.3 million private-party offers made on vehicles via social networking sites equated to 785,000 sales during 2008. In 2009, the number of offers increased to 1.9 million, resulting in nearly 1.3 million sales.