Kat Von D’s newest lipstick is stirring up controversy over the name: “Celebutard”. The lipstick is the newest addition to her lip color line, Painted Love.

After parents of children with disabilities, and different organizations caused an uproar over the name, Sephora pulled the lipsticks from their shelves and issued an apology to those they offended.

“It has come to our attention that the name of one shade of lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that,” the company said. But some people are saying they should have been more careful before allowing something, with such an offensive name, to be put on their shelves.

“It should have never been on the shelves to begin with. It’s degrading and there’s no place for it,” said Faith Bodnar, a member of Inclusion BC which is a non-profit organization that is devoted to helping people with disabilities.

The word “retard” has long been used as a derogatory word for people with developmental disabilities such as Downs Syndrome. Kim Stagliano, the managing editor at Age of Autism says, “People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency. Retard is still bandied about.” The current “Spread the Word to End the Word” campaign has been trying to encourage people to stop using the word and so far has 410,000 online pledges.

Von D did not comment on the issue, but it is reported by “People” that she tweeted, “At the end of the day, it’s just a f—— lipstick.” She later deleted the tweet.

Image via Wikimedia Commons