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Jury Awards $15.6 million To Taster’s Choice Man

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It always amazed me when clients balked at paying for photography rights after a photo shoot. Well, here is a costly reminder from …

CNN on why we have models sign release forms and why we pay photographers usage rights.

A jury has awarded $15.6 million to a man whose image was used for years without his permission on Taster’s Choice coffee labels. SNIP

Christoff declined the company’s $100,000 settlement offer, and Nestle USA turned down his offer to settle for $8.5 million. SNIP

Last week, a Los Angeles County Superior Court jury ordered Nestle USA to pay Christoff $15.6 million for using his likeness without his permission and profiting from it. The award includes 5 percent of the Glendale-based company’s profit from Taster’s Choice sales from 1997 to 2003.

That is one expensive photo shoot. But after more than 16 years, you would think they might update their packaging?

Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.

Jury Awards $15.6 million To Taster’s Choice Man
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