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July 4th Marketing Ideas

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This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected – and offer a great promotional idea for the right brand in the process.

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Here are a few ideas:

  1. Fireworks Finder Mobile App - A simple map based application that would allow you to search for local destinations that have fireworks to decide where to go. In addition to the location, it would offer useful information like what else is happening, and how long the fireworks in that area are estimated to go for. After all, who doesn’t want to see the longest fireworks display? Who This Idea Works For?: Fast Food Restaurant (could show nearby restaurants), Fireworks seller (link to nearby retail spots), Local city governments (to increase tourism and locals who stay close to home)
  2. Fireworks Countdown Timer - One of the biggest questions on the 4th of July as people pack into large cities and gathering areas to watch fireworks is when exactly they will start. Though they are scheduled, often the real start time is different and due to weather or when it actually gets dark enough. This timer could be a mobile app that would be updated in real time with the true start time of the fireworks. It could also count down as the fireworks are running until then end so you know how much time is left. Who This Idea Works For?: Baby/Kids Product Makers (as a useful service for parents to answer impatient kids), Watch/Timekeeping Brand (relates to keeping time), Cell Provider (exclusive download to certain cell networks for subscribers)
  3. Fireworks Photo Tips PDF – During the fireworks, people often can’t help taking their point and click cameras and trying to get a shot of the fireworks. Usually, there are some simple things, like zooming in, turning autofocus off and turning the flash off that can make a big difference in the quality of pictures. Giving people a download ahead of time with how to get the best photos from the day could be a great useful printout that people actually offer their email in exchange to download and print to take with them. Who This Idea Works For?: Photographic Equipment Manufacturer (include info on best cameras with night modes), Photo printing services (offer a coupon for discount on uploading and printing your photos afterwards).

Anyone seen any of these ideas being used already? While every retail brand is doing the typical "4th of July sale" – the may be opportunities are out there and waiting for your brand to engage people through social media and stand out from your competitors in the process.

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