JP Morgan’s Twitter PR Act Was “A Bad Idea”
The person behind JP Morgan’s Twitter account thought it’d be a good idea to host “our first live Q&A on leadership & career advice w/a leading $JPM executive on 11/14.” Twitter users were prompted to use the hashtag #AskJPM to give direct questions to the senior executive. This prompted a handful of Twitter users to pick up their proverbial social media shaming sticks and beat the living tar out of the company’s PR front with questions concerning the bank’s morals and lack-thereof. Here’s how it went down: Timothy Connolly CFA started it off with a little play on the acronym of the company:
Later, user amusebarf, perhaps unbeknownst to him, seemed to have alluded to Matthew 19:23-24 of the Bible, which states: “23 Then Jesus said to his disciples, “Truly I tell you, it is hard for someone who is rich to enter the kingdom of heaven. 24 Again I tell you, it is easier for a camel to go through the eye of a needle than for someone who is rich to enter the kingdom of God.” The principle, which tends to be universal, puts to light that greed only creates suffering, as it hordes more than enough for one’s self, inadvertently depriving others.
User Jack Lord posted Jamie Dimon’s (the CEO of JP Morgan) rap sheet. Part of the document reads, “Since 2009, the Company has paid more than $8.5 billion in settlements for the various regulatory and legal problems discussed in this report. These settlement costs, which include a small number of recent settlementsof older issues, represent almost 12% of the net income generated between 2009-2012.”
Lauren Tara LaCapra asked JP Morgan if Jimmy Lee, its investment banker, cheats at golf.
David Dayen posted probably the most back handed question in the flurry of tweets. Not one JP Morgan corporate executive has been jailed.
Phil Perspective added his perspective with an inquisitive question about the economy:
Mike Conrad put JP Morgan on blast,
Amy Hunter was curious about how much loss JP Morgan would have to take in order to go under.
The other 98% wanted to know how JP Morgan felt after getting away with fraud.
Schoun with a little history lesson:
Charlotte curious about the underreported talents of JP Morgan:
David Dayen again, this time accusing JP Morgan having a hand in funding drug cartels:
Alexis Goldstein wanted to know if the collection of fines that the bank has to pay is a source of pride.
Kevin Murphy was curious about what makes a person want to join a morally bankrupt institution:
Eddy Elfenbein needed some advice on keeping his linens fresh:
Having suffered a blow to their character and unable to respond to the hardline questions, J.P. called it quits:
Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.
— J.P. Morgan (@jpmorgan) November 14, 2013